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Maria Luz Riofrio

About Maria Luz Riofrio

When Maria Luz Riofrio came to United States eight years ago from Ecuador, she was determined to create a better life for her family. Her journey led her to become an integral part of both First Financial Security, Inc.’s Hispanic Outreach Program and LiSA Initiative. Maria has a strong desire to help others. She was no stranger to the difficulties that people, especially women, face. Then, she met First Financial Security Co-CEO and LiSA Initiative Chair Debbie Gerlicher. Debbie shared with Maria the power of the First Financial Security entrepreneurial opportunity, as well as the empowering work LiSA was doing to help families across the country. Maria saw meeting Debbie as the opportunity of a lifetime. She now had the chance to follow her passion and help others, especially those in her community. Her bright and optimistic personality and her life experience have inspired Maria to want to do more. Her firsthand knowledge of what many of people face in rebuilding their lives and careers has helped her form a strong connection of FFS’ field associates, as well as members of her community.

Going It Alone: Preparing Financially for the Future without Your Significant Other

It’s a fact. Women live on average five years longer than men. Preparing financially for the future can improve the quality of those years. How long can you expect to live? According to the National Center for Health Statistics, it’s 76.3 years for men and 81.2 years if you’re female. Preparing financially for the future [...]

Women Breadwinners Are Redefining Roles

Financial power in households across America is shifting, as the number of women breadwinners is on the rise. Did you know that as of 2015, more than 40% of women were their family’s sole or primary breadwinner? It’s true. Women are now bringing in at least half, if not more, of their household’s income. What [...]

The Best Time to Start Saving Money is NOW

It’s never to late to start saving money. The sooner you get started, the better prepared you’ll be for what life throws your way. Regardless of where you are in life, the time to start saving money is now. Putting aside a portion of your income or increasing your savings efforts is always a smart [...]

How to Keep your Wedding On Budget

Whether you have $500 or more than $5,000 to spend on your wedding, there are ways to keep your wedding on budget. When you “dream” about your wedding day, no one ever considers the price tag, do they? One day you’ll meet the perfect person and tie the knot in the most romantic venue, in [...]

Can I Trust My Insurance Agent?

In My Own Words - Finding an Insurance Agent You Can Trust Meet MARIA LUZ RIOFRIO. An integral part of First Financial Security, Inc.’s Hispanic Outreach Program and LiSA Initiative, Maria came to United States eight years ago from Ecuador, determined to create a better life for her family. Following a meeting with LiSA Initiative [...]