Maria Luz Riofrio

About Maria Luz Riofrio

When Maria Luz Riofrio came to United States eight years ago from Ecuador, she was determined to create a better life for her family. Her journey led her to become an integral part of both First Financial Security, Inc.’s Hispanic Outreach Program and LiSA Initiative. Maria has a strong desire to help others. She was no stranger to the difficulties that people, especially women, face. Then, she met First Financial Security Co-CEO and LiSA Initiative Chair Debbie Gerlicher. Debbie shared with Maria the power of the First Financial Security entrepreneurial opportunity, as well as the empowering work LiSA was doing to help families across the country. Maria saw meeting Debbie as the opportunity of a lifetime. She now had the chance to follow her passion and help others, especially those in her community. Her bright and optimistic personality and her life experience have inspired Maria to want to do more. Her firsthand knowledge of what many of people face in rebuilding their lives and careers has helped her form a strong connection of FFS’ field associates, as well as members of her community.

How To Catch Up On College Savings

If you’ve fallen behind on college savings, don’t panic. Know that you’re not alone – it’s easy to put off saving for college when you’re more worried about teaching your children the ABC’s than the SAT’s.  We’ve already looked at how much you should have saved – roughly $2,000 per year after your child is [...]

A Growing Segment of Adults Head Back to College

Whether it’s to gain new skills or set their careers in a different direction, adults head back to college first. Albert Einstein said, “Once you stop learning, you start dying.“ Since learning is supposed to be a lifelong process, it may be why many adults head back to college. We know life teaches us lessons [...]

The 7 Habits of Financially Successful Women

Taking responsibility for personal finances is only one of seven habits that financially successful women follow. Isn’t it time you incorporated these habits into your financial strategy? Financial success doesn’t occur by chance. It’s something that you consciously work toward every day and a process that takes time. It’s not one particular act of saving [...]

How Life Insurance Protects in Life and Death

Understanding how life insurance protects in life and death is the first step in creating a strong financial strategy for you and your family’s future. In simpler times, families relied on retirement plans, defined benefit plans and social security in times of need. Today, the economy has changed and there’s a strong push to become [...]

Needs vs. Wants: Understanding the Difference

When it comes to needs vs. wants, most people know the difference, if they’re honest with themselves. That is, unless the want is so great that they convince themselves that it really is a need. How often do you catch yourself saying, “I need … a new outfit, a new golf club, or the latest [...]