People understand the need for life insurance and how it can protect their loved ones. Yet, there are many reasons why people don’t buy insurance.

September is Life Insurance Awareness Month. Most people know their loved ones could benefit from life insurance. When asked, they offer lots of reasons why they can’t commit to a policy. Here are a few examples of why people don’t buy insurance and why they should. Do any of these excuses sound familiar to you?

1. Life insurance is too expensive.

“I can’t afford it.” It’s the most popular excuse among the non-insured. People tend to overestimate the cost of insurance. When asked how much a $250,000 term life policy would be for a healthy 30-year-old, many answered, “$400 per year.” That’s more than twice the actual cost, according to the 2016 Insurance Barometer Study.

2. There’s no benefit to me right now.Why people don't buy insurance

Thankfully, there is no immediate benefit in a traditional insurance policy. You’re in perfect health and your family doesn’t need to draw upon the death benefit today. They will someday and in all reality, it could be tomorrow. Wait too long, when you’re older or in bad health, that policy may be out of reach.

Some insurance policies have cash accumulation and investment features that could serve as a type of savings. Other policies have optional riders called living benefits. These can be accessed upon diagnosis of a chronic, critical or terminal illness.

3. It’s on my list, just not at the top.

What happens if you unexpectedly passed before you could cross “life insurance” off your to-do list? If there are people in your life who depend on you, make it a priority. You already understand the importance and have every intention of purchasing a policy. Maybe it’s time to ask yourself, “Is it more important than pressure washing the driveway?” We all think we’re too busy, too young, too healthy, or have too much to do before we die. Sometimes life has other plans.

4. It’s too confusing

Insurance may be confusing for many people. One obvious solution is to speak with an experienced professional insurance agent. They will help you identify your needs and your goals, explain the different products and lead you through the process. Since life insurance isn’t something you purchase often, you shouldn’t tackle it on your own. Get an expert to help you.

why people don't buy insurance5. I have more important expenses.

We all juggle financial demands every day. Some people choose to spend their money on designer clothes, cell phones and annual vacations. None of those things are necessarily poor choices – in fact, they sound like a lot of fun. Life insurance should probably come before other discretionary spending choices. Maybe it’s one less night of dining out or skipping your daily gourmet coffee run. Remember, life insurance is not as expensive as you think. See excuse #1.

6. I don’t want to think about death.

It’s unpleasant to think about death and having to plan for it is even worse. The only way to combat this excuse is to keep your family and loved ones in mind. A life insurance policy protects them from having to deal with a financial tragedy after you’re gone. This is your way of caring for them, even in your absence.