We use life insurance to provide for our loved ones once we’re gone, but what if you could use those benefits while still alive?
Most people work hard to ensure their loved ones will continue to be financially supported and well cared for after they themselves leave this world. A life insurance policy is designed to accomplish just that – it’s financial protection you purchase during your lifetime for the benefit of your beneficiaries.
If you think about it, it’s really quite the contradiction. You invest in a life insurance policy, but don’t reap the rewards until you’re on the other side of the death line. You leave your loved ones with financial security, but clearly it’s of no benefit to you.
Wouldn’t it make more sense if your hard-earned dollars purchased an insurance policy that protected you while you were alive and kicking?
Life insurance you don’t have to die to use … it’s an interesting concept that’s time has come.
Today’s innovative life insurance products are not only designed for beneficiaries, they offer protection for people at all stages of life and provide financial support when it’s needed most. Americans are living longer and have more active lives. They’re caring for aging parents and funding college educations for their children – often at the same time.
They’re paying medical bills and spending more years in retirement than ever before. Let’s face it, there may be some truth in the quip that “80 is the new 60.” Traditional life insurance that provides the standard death benefit is no longer enough to protect the full and active lives we lead.
Individually customized insurance policies that feature riders or ‘add-ons’ coupled with death benefit are quickly becoming one of the most effective ways to help plan for both the foreseeable and the unexpected, blindsiding challenges of life. These living benefit options ultimately offer the ability to access an income stream when a sudden life event puts your family’s financial future at risk. Whether that’s a critical or long-term chronic illness, a disability, or another qualifying catastrophic event, the policy provides an accelerated cash benefit to help support you financially. It’s the best of both worlds … life insurance you don’t have to die to use.
Most Americans are concerned about funding their golden years, and with people living 20 years on average in retirement1, outliving their savings is a valid and frightening concern. With the virtual extinction of pension plans, the uncertain future of Social Security, and the large percentage of Americans who have yet to accumulate any form of retirement savings, an insurance product that offers the potential for an income tax-free income is an attractive option. It’s just one more example of life insurance you don’t have to die to use.
Life, death, and everything that comes in between
Planning for a life after you’re gone doesn’t have to be as gloomy a task as you might think. With the option to accelerate benefits, the chance to increase your retirement savings, and the ability to leave a financial legacy for your loved ones, it’s no longer just about ‘the end,’ it’s about everything that comes in between. With this type of flexibility and preparedness, the life insurance you don’t have to die to use can bring you and your loved ones’ peace of mind.